5Sai.com bietet chinesischen MSN Messenger Usern die Möglichkeit, Werbebotschaften in ihre Usernames zu integrieren.

Beijing-based 5Sai.com provides short text adverts, usually including a website address, which users add to the end of their instant messaging names. The company awards points based on the amount of time the user is online with that name. The user can then exchange the points for cash or products from the advertisers whose services they have been promoting.

Potentielle Werbeträger müssen allerdings harte Bedingungen erfüllen:

• Mindestens drei Stunden online sein zwischen 9 und 18 Uhr
• Mehr als 50 Kontakte haben

Dafür scheint der Einsatz sich nicht besonders zu lohnen.

At the moment, advertisers are few and the rewards for participation do not appear to be great. For example, under one of the deals offered by advertisers on the 5Sai website, members who include the name of a social networking site in their user name for 40 days will get an ‘imported European World Cup travel blanket worth $60′. Another scheme on the site pays users only $0.06 per day for advertising, and requires them to change the advertising message several times each day to achieve this. Some advertisers only offer entry into a prize draw for products like iPod media players, with no guarantee of winning anything.

via Vnunet.