Virales Musikmarketing am Beispiel von DMX


  • ein gewisser Bekanntheitsgrad des Künstlers
  • eine ungewöhnliche Performance (müssen nicht immer Babykatzen, Backflips oder Schmerzen sein)
  • ein authentisches Video

P&G “Mothers” campaign for the Olympics

Big Easy Express

3 bands, 6 cities, 1 train, and thousands of miles of track…

The Leap

Cool for presentations…

Mark Zuckerberg: Inside Facebook

Mark Zuckerberg

An hour long BBC documentary on Zuckerberg.

In just seven years, Mark Zuckerberg has gone from his Harvard college dorm to running a business with 800 million users, and a possible value of $100 billion. His idea to ‘make the world more open and connected’ has sparked a revolution in communication, and now looks set to have a huge impact on business too.

Emily Maitlis reports on life inside Facebook. Featuring a rare interview with Zuckerberg himself, the film tells the story of Facebook’s creation, looks at the accuracy of The Social Network movie, and examines Facebook’s plans to use the personal information it has collected to power a new kind of online advertising.

Drive – what motivates us


RSA Animate on misconceptions about incentive and reward.

Social Media Statporn

The World Of Social Media, 2011, from Videoinfographs.

Canon EOS C300 = Awesome

Jonathan Yi got to test a pre-production version of the Canon EOS C300, and made this film as his test report. For some reason Canon didn’t like the result, and doesn’t endorse the film in any way.

In early Fall 2011, I shot some footage with a pre-production model of the Canon EOS C300 for one week in NYC. I created an article and a video for Canon based on my experiences with the camera. The video is meant to poke fun at most camera test videos I’ve seen over the years. Canon, not thrilled with my sense of humor, does not credit or condone this video, but I think it shows a lot of the camera’s strengths.

In my opinion you couldn’t get a better review, but Canon prefers to play it safe and stick to the old time-honoured press release:

The Canon EOS C300/C300 PL’s newly developed Super 35 mm-equivalent CMOS sensor incorporates approximately 8.29 million effective pixels and has a pixel size that is larger than that for conventional professional camcorders, enabling greater light-gathering capabilities for enhanced sensitivity and reduced noise. The sensor reads Full HD (1920 x 1080 pixels) video signals for each of the three RGB primary colors, decreasing the incidence of moiré while realizing high resolution with 1,000 horizontal TV lines.

Now if that doesn’t get you excited…

Here’s the final article for Canon, without the video

canon eos c300

Lego Mindstorms x Android = CubeStormer

YouTube Analytics offers deeper insights


YouTube replaces Insights with YouTube Analytics, being rolled out today. Here’s the documentation.

Some of the latest features in Analytics:

A Quick Overview: A new overview provides all of the information that you care about quickly, while also enabling you to easily access more detailed information.

More Detailed Reports: Analytics now includes more detailed statistics so that you can have a more precise understanding of your content and audiences.
Audience Builders: Discover which videos are driving the most views and subscriptions.

Audience Retention: See how far viewers are watching through your video in the new audience retention report.

The Creator Playbook has also been updated to show you how to use your new Analytics to build and engage with bigger audiences, earn more money, and make better videos.

Breitling: Jetman vs. Jetteam

Yves “Jetman” Rossy has shifted up yet another gear with a formation flight alongside two jets from the Breitling Jet Team. The world’s first jet-powered man jumped off a helicopter with his rigid wing equipped with four jet engines. Adjusting his trajectory and altitude by his body movements alone, he then performed aerobatic figures above the Swiss Alps in the company of two L-39C Albatros planes from the Breitling Jet Team, the world’s largest professional civilian aerobatics team performing on jets.

The Future of Online Advertising

Wir haben’s schon immer gewusst.

Roger McNamee – Disruption and Engagement

Roger McNamee’s (investor, musician) interesting TED talk.

Italy – Love it or leave it

Für kurze Zeit auf arte+7 verfügbar: Italy, Love It or Leave It.

“THE PROMISE” geht in die zweite Runde

In der Episode “Bubble Trouble” nehmen Gordon & Ted das Thema “Winddichtigkeit” unter die Lupe. Welche Rolle dabei die “Bubbles” spielen, sehr Ihr hier:

Mehr dazu gibt’s im GORE-TEX® Newsroom.

Neues Filmprojekt “THE PROMISE” online!


Gordon & Ted – das sind die zwei Charaktere welche das GUARANTEED TO KEEP YOU DRY™ Versprechen, das für alle GORE-TEX® Produkte gilt, auf Herz und Nieren prüfen. Dazu haben sie sich mit jeder Menge Ideen und Equipment auf eine Hütte in den Bergen zurückgezogen um so ganz in Ruhe und vor allem Outdoor testen zu können. Auf der Tagesordnung stehen die drei Kerneigenschaften der GORE-TEX® Membrane:

  • Dauerhaft wasserdicht
  • Absolut winddicht
  • Sehr atmungsaktiv

In enger Zusammenarbeit mit der Münchner Filmproduktion Living Room Pictures und dem internationalen Team von W. L. Gore & Associates entstanden in den letzten Wochen drei Episoden mit dem Titel “THE PROMISE”. Wir freuen uns sehr hier und heute die erste Episode zeigen zu können. Den Anfang macht das Thema “Dauerhaft wasserdicht” und die Folge trägt den Titel “Wizards of Water”. Viel Spaß beim gucken!

Brennende Skater

Schön. Nicht neu…aber schön.

Beatbox the Cello

Ein Packerl Kultur am Nachmittag. Kevin Olusola zelebriert “Julie-O” von Mark Summer. Via

Wie Social Media die Wirtschaftswelt beeinflusst

Ein kurzer, interessanter Vortrag von Gary Vaynerchuk.